Email delivery status

Bounce

If your recipient's receiver (for example, an email provider) fails to deliver your message to the recipient, the receiver bounces the message back to InflowKit's email service.

There are hard bounces and soft bounces, as follows:

Hard bounce – A persistent email delivery failure. For example, the mailbox does not exist. We strongly recommend that you do not make repeated delivery attempts to email addresses that hard bounce.

Soft bounce – A temporary email delivery failure. For example, the mailbox is full, there are too many connections (also called throttling), or the connection times out. Our email service retries soft bounces multiple times. If the email still cannot be delivered, then our email service stops retrying it.

Our email service keeps record of hard bounces & will notify you if they reach a worrying level. However, only hard bounces count toward your bounce rate.

Bounce rate

This is the percentage of emails you sent during the analysis period that bounced.

The bounce rate for your account should remain below 5%. If the bounce rate for your account exceeds 10%, we might temporarily pause your account's ability to send email.

Complaint

Most email client programs provide a button labeled "Mark as Spam," or similar, which moves the message to a spam folder, and forwards it to the email provider. Additionally, most email providers maintain an abuse address (e.g., abuse@example.net), where users can forward unwanted email messages and request that the email provider take action to prevent them. In both of these cases, the recipient is making a complaint. If the email provider concludes that you are a spammer, and Inflowkit email service has a feedback loop set up with the email provider, then the email provider will send the complaint back to Inflowkit's email service. When Inflowkit's email service, receives such a complaint, it keeps record of it and sends you a notification when they exceed 0.1%.

Complaint rate

The percentage of emails you sent during the analysis period that resulted in complaints.

The complaint rate for your account should remain below 0.1%. If the complaint rate for your account exceeds 0.1%, we might temporarily pause your account's ability to send email.

Inflowkit reserves the right to permanently suspend any account with a high bounce rate. Please ensure your shop emails are valid to prevent suspension.

Updated on: 15/09/2024

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